404 Faction | What We Do | Strategy & Insight Faction | What We Do | Strategy & Insight

STRATEGY & INSIGHT

Inspired Campaigns Start With Market Insight, Data & Careful Strategy — Never Assumptions

It seems like a simple concept to create demand. Offer value, and people will respond. But savvy modern marketers know it’s much more complex than that. Just to start, you’ll need to design intelligent demand creation and lead nurturing campaigns, create smart lead scoring programs, align engaging content to every stage of the buyer’s journey and link revenue to all your marketing efforts.

To do all that, and more, Faction brings together data-driven planning methodology and deep demand generation and marketing technology experience to help our clients find, build and grow profitable, long-term customer relationships. We partner with our clients using an analytic and consultative approach to make the complex simple.

Our team brings thought leadership and best practices to our clients to provide them with the insights necessary to identify and understand audience segments, evaluate the competition, design better value propositions, and drive marketing and sales enablement.

[av_image_faction src=’https://factionmedia.com/wp-content/uploads/2015/06/StrategyInsight_042615_05.jpg’ attachment=’19236′ attachment_size=’full’ align=’full’ animation=’no-animation’ link=” target=” styling=” caption=” font_size=” appearance=” class_name=”][/av_image_faction]

B2B MARKETING CONSULTING

Starting with a fully data-driven strategy, Faction combines a complete range of marketing, technical, analytical and creative disciplines to offer complete integrated demand generation campaigns, lead nurturing programs and marketing technology solutions. Using a strategic, consultative approach, we work with our clients to design, develop, execute and continuously optimize their demand creation programs throughout the buying cycle and across digital channels and media. The results? Consistently better ROI, accelerated revenue and true competitive advantage.

MARKETING TECHNOLOGY

Successful marketing automation and marketing technology integration is a multi-disciplinary endeavor — and the Faction team is among the best in the industry. We have in-house experts in marketing strategy, marketing automation, customer relationship management (CRM) platform technology and campaign execution. We provide best-in-class, flexible marketing technology support services that help you get the most from your technology investment now and in the future.

[av_image_faction src=’https://factionmedia.com/wp-content/uploads/2015/06/StrategyInsight_042615_09.jpg’ attachment=’19237′ attachment_size=’full’ align=’full’ animation=’no-animation’ link=” target=” styling=” caption=” font_size=” appearance=” class_name=”][/av_image_faction]

DEMAND CREATION

We offer end-to-end demand generation, revenue marketing and sales enablement support that brings together the best and most current technologies, people and practices to help your organization drive revenue. Our programs are designed to help you engage prospects at every point in their journey, acquire new customers faster, retain them longer and grow their value over time.

LEARN MORE

Let’s continue the conversation. Contact us to get started.