Project Manager.. Shmoject Manager… Okay, not a great start but you get the picture. You don’t have to be a project manager to utilize organizational and planning based tools. Organization, time management and basic planning are integral aspects that are considered important in most work environments. Let’s learn how to work smarter and not harder.
Let’s be honest, working (i.e.) living in an agency, we barely have time to eat let alone speak correctly, which is why you might hear more acronyms in the marketing world than you do actual words. Here, we’ll take a deeper dive into the acronyms driving our lingo and those we’ve come to incorporate from our very own clients.
Be forewarned: this is very much an opinion piece.
There are days when the struggle is real — when I feel like the last lone warrior left standing at Faction in support of the Oxford comma. But I shall never give in to onslaught of heretics who think the AP Style guide is the word of God. I will never abandon my cause!
I get an average of four pieces of junk mail every single day. The vast majority of it is unsolicited. It infests my mailbox — a relentless tide of paper I can’t seem to bail out from under fast enough. Eventually, it overtakes the area I pile it onto until once every few weeks or so, and I end up spending an hour carving through it — panning for whatever gold nuggets might be hiding within. Things I might actually need.
Now, imagine if every one of those pieces was delivered C.O.D. (For those of you Millennials, that means “cash on delivery,” meaning the recipient could refuse to pay and it would be returned to the shipper.)
When investing in marketing campaigns, many businesses are looking for a definitive plan and predictable results. But that is an often difficult hurdle to overcome. Marketing is a conversation between a brand and its consumers. These consumers are human, they are particular, and their behaviors can be inconsistent. These consumers are not static, they are impacted by changes in the market and culture, they are facing different life and business challenges, and they are evolving. Even the greatest marketers and product managers with robust knowledge and understanding of the target audience have a hard time accurately predicting consumer response to a campaign and subsequent behavior. So why do we expect marketing campaigns to be static? Why not allow campaigns to evolve with their audience?
Is balance attainable? When it comes to your work and personal life, how do you ensure your time is equally divided? I use the term “equal” very loosely in this particular instance.
In an agency environment, specifically here at Faction, the elusive concept of work-life balance is a commonly highlighted perk, but all-in-all what does that mean? From personal experience, I think it can take on an array of meanings, all of which are constructed on an individual basis.
Welcome back to #MeetTheCollaborators, our series introducing the people behind the marketing here at Faction. Today’s profile is Content & UX Strategist Natalia Klishina. She’ll be speaking at GIANT UX Conference in Charlotte, NC in a few weeks, talking about archetypes in branding. Learn more about the conference here, and if you can, head out to GIANT “The Event for People Who Do Rad Work” on October 17 at 2:30 p.m. to hear her presentation. We can’t wait to hear all about it!
Read on to learn more about Natalia.
For this, the final installment in our three-part series (read Part I here and Part II here) on the parallel journeys of culture and advertising through the ages, we rejoin our story in the dying days of the swinging Sixties. For most, it’s a time associated with peace, love and protests, but for our purposes, it gave rise to a method of communication that would change the way we live, not over the course of millennia or centuries, but mere decades. Enter: the Internet.
In our first entry of this series, we traveled from classical antiquity all the way up to the brink of the Renaissance. We rejoin our story in 1440, the year Johannes Gutenberg introduced the West to his printing press, thus enabling mass production at unprecedented rates. This, in turn, ushered in the first information revolution.1 The impact of the printing press was so monumental that it earned Gutenberg a nod as a Time “Person of the Millennium,” and a quip from Mark Twain: “What the world is today, good and bad, it owes to Gutenberg.”
The advent of digital has ushered in cultural change on a scale unseen since the introduction of the printing press. But as we’ll see throughout this three-part series, advertising, in some form or another, has been with us for millennia, shifting and evolving alongside technology and culture. From The Stone Age to Medieval Europe, all the way to Madison Avenue and beyond, advertising has been both subject to and participant in radical cultural evolution. Here we’ll explore the evolution of culture, art and advertising from The Stone Age to the dawn of the Renaissance — an ancient, but essential journey that sets the stage for radical change.